For research owners
Make your research a platform others can build on.
POPULAB gives research owners a streamlined way to put research where more customers can build with it: load and configure the research once, control who can access it, and allow licensed customers to use it across applications, dashboards, APIs and AI products.
The opportunity
Your data should support more products than you can build yourself.
Every research customer has different needs.
The research-owner model
Load once. Govern once. Serve many times.
Managed platform assets
Turn respondent-level datasets into governed platform assets.
A consistent control layer
Define who is allowed to access what.
Product-ready data
The same dataset can support many consumers.
Know how data flows
Understand consumption across organizations and applications.
Expand the value of your research
Distribution becomes a product capability.
Research owners historically had to choose between two delivery models.
Supply raw files
Maximum flexibility for customers, minimal control and recurring delivery effort for you.
Build full applications
Control and productization, but every new customer need becomes a development project.
Governed platform access
Provide a platform through which trusted customers and partners can build — while you retain control of the research asset, your customers gain flexibility, and your data becomes easier to integrate into modern software.
Become part of a global data catalog
Increase the routes through which customers can discover and use your research.
When your dataset is available through POPULAB, it becomes part of a broader catalog of research available to organizations building on the platform.
Agency networks
Planning and strategy teams looking for the right licensed research in each market.
Media organizations
Advertiser and audience product teams incorporating syndicated research into their products.
Software companies
Products that can incorporate licensed respondent-level research where licensing permits.
Enterprise insights teams
Organizations standardizing how they consume research across markets.
Global product teams
Products that expand across markets by switching the dataset underneath.
Infrastructure and distribution
Your dataset is technically available once—and discoverable by every organization building on the platform, wherever licensing permits.
More ways to commercialize the same research
A new channel for research you already produce.
A research owner may distribute data through several channels.
The future catalog would add another channel.
A customer could use licensed research through the same platform as its other respondent-level datasets.
Simpler integration can make more commercial opportunities viable for the research owner.
Sell access without giving up control
Your commercial decisions, enforced by the platform.
Research owners remain responsible for their commercial relationships and licensing decisions.
POPULAB manages technical access
A dataset can be available within the platform while each customer receives only the permissions to which it is entitled.
You control commercial access
Licensing decisions, customer relationships and data rights remain with the research owner. POPULAB provides the infrastructure to enforce those decisions technically.
POPULAB manages technical access. The research owner controls commercial access.
The larger opportunity
Become the data layer inside your customers’ products.
The ultimate opportunity is larger than replacing a crosstab application. It is making your research useful inside the systems where decisions increasingly happen.
When your dataset becomes programmable, its addressable set of use cases expands.
Load once. Govern once. Authorize once. Serve many customers.
The easier research is to integrate into a customer’s own products, the more opportunities there are for that research to be used—and licensed.
Your research, as a platform
Make your data easier to build on.
Ingest, govern, expose and meter respondent-level research through enterprise APIs and product infrastructure—while retaining enterprise control over access.
Become a Research Strategic Partner