Strategic partners
Build a differentiated product on POPULAB.
POPULAB works with a select group of strategic partners to turn important use cases into products on our respondent-data infrastructure. Bring us the opportunity; we provide the reusable platform and implementation support behind it.
Not an innovation theatre program
The objective is not a proof-of-concept that disappears after a presentation.
A strategic partnership should create three things.
A valuable product
Something your organization actually wants to use internally, deliver to clients or bring to market.
Reusable infrastructure
The underlying integrations, analytical services and platform capabilities remain available for future products.
A strategic advantage
Your organization turns its data, methods, and customer knowledge into differentiated products and reusable IP.
The exchange
What each side brings to a strategic partnership.
A strategic partner brings
We are looking for organizations with:
- Meaningful respondent-level research use cases
- Internal product or innovation leadership
- Licensed or proprietary research assets
- A clear customer or end-user problem
- An interest in building proprietary capabilities
- Enterprise requirements that matter to the use case
POPULAB brings
Strategic partners receive:
- Access to the POPULAB platform
- Direct access to the POPULAB team
- Assistance defining the product use case
- Data onboarding support
- Analytical infrastructure
- APIs and application services
- Enterprise access-control capabilities
- Implementation support
- Strategic input into relevant platform priorities
- Preferential strategic-partner commercial terms
How it works
How a strategic engagement works.
Identify the opportunity
Start with a workflow, customer problem or product idea your organization understands well.
“We should have our own audience planning experience.” “Our clients should be able to query this research directly.” “Our AI platform needs access to respondent-level calculations.” “We repeatedly build the same analysis for advertisers.” “Our research customers want to integrate our data into their own applications.”Connect the data
POPULAB and the partner work with the relevant authorized datasets and define the required governance and access model.
Define the product
Your product owners define what the end user needs to accomplish — not what the underlying dataset happens to make convenient.
Build the experience
Use your development team, POPULAB components, AI development tools, or a combination. The user-facing product, experience, brand, and customer relationship are yours, while POPULAB retains its reusable backend. The signed agreement defines the specific rights.
Reuse the foundation
Once the first product exists, the same underlying infrastructure can support the next use case. And the next. The value compounds.
Why now
Why become a strategic partner?
Apply the platform strategically
Align respondent-level data infrastructure with the requirements of your organization and use case.
Differentiate from competitors
Turn proprietary workflows and customer knowledge into products competitors cannot replicate.
Reduce development risk
Start from a functioning respondent-data and analytics platform rather than an empty repository.
Create reusable IP
Turn internal methodologies and customer knowledge into scalable products.
Establish the foundation once
Avoid independently rebuilding data, analytical and SaaS capabilities for each new initiative.
Build with POPULAB as a Strategic Partner
Apply the platform to the requirements and opportunities of your organization.
Help shape the catalog
Strategic partners help define both the platform and the data ecosystem around it.
The value of POPULAB grows as more useful research becomes available through a common infrastructure layer.
Early partners can help shape how the global dataset catalog works in practice:
Start with the data you already license. Expand from there.
A strategic partnership does not require every dataset to be available on day one. Begin with an important product and the research it needs—as the POPULAB catalog expands, the same product architecture can progressively support additional datasets, markets and customers. The first implementation becomes the foundation for the next.
Make your dataset one of the sources organizations can build on first.
Establish your datasets within POPULAB early, help define the publishing and governance model, and create a simpler technical route to future customers. The opportunity is making the research available as infrastructure for other organizations’ products.
The strategic partner thesis
The best research products will be built by the organizations that understand the end user best.
Not necessarily the organizations that own the underlying research software.
POPULAB provides the technical foundation those organizations need to act on that knowledge.
Strategic partnerships
The interface is becoming easier to build. The opportunity is to own what gets built.
If your organization knows a workflow, audience problem, or customer experience that should exist, we should talk.
Start a Strategic Partner Conversation